Green Gold Finance Website Redesign & SEO Restructure
A full website rebuild focused on structure, performance and long term scalability.
Project Overview.
Rebuilding Structure for Sustainable Search Growth
Green Gold Finance approached us with a website that no longer reflected its positioning in the Australian financial services market.
Beyond outdated visuals, the platform presented significant technical SEO limitations, fragmented service pages, inconsistent navigation and structural issues that restricted organic visibility on Google.
With more than 30 pages requiring restructuring, the challenge was not cosmetic. It was architectural.
In a competitive market like Australia, where search intent driven finance queries generate high value leads, a strong SEO foundation, clear site architecture, and optimised service page hierarchy are critical for long term digital authority.
This project required a complete rebuild focused on information architecture, local SEO optimisation, and search engine performance.
- Modernise the digital presence to reflect credibility and industry expertise
- Strengthen visibility for commercial finance related keywords
- Simplify navigation and improve the overall user journey
- Build a scalable structure capable of supporting future content growth
- Reinforce Sydney based local search signals
Rather than applying surface level updates, we executed a full technical SEO audit and structural rebuild.
- Comprehensive audit covering crawlability, indexing and internal linking structure
- Rebuild of the information architecture across 30+ service pages
- Clear categorisation of services aligned with search intent clusters
- Optimised URL structure and metadata hierarchy
- Refined heading structure (H1, H2, H3 alignment)
- Strengthened topical authority through internal linking strategy
- Improved mobile responsiveness and page performance
- Enhanced conversion flow alignment with search traffic
Project info
Industry : Finance
Scope : UX, Web Design, Technical SEO
Pages restructured : 50+
Location : Australia, Sydney
Talk With Expert
+61 430 990 675
Email us
jamille.carvalho@mktleve.com
"Working with Finovia was transformative. They helped us understand our customers on a deeper level and provided strategies that truly strengthened our relationships. We’ve seen tangible results and are excited to continue building on this foundation."
Result
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SEO-Driven Content Strategy
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Paid Traffic with Strategy & Direction
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Email us
jamille.carvalho@mktleve.com
Talk With Expert
+123 456 789 10