Rebranding of Studio Titta
Projeto entregue para o Studio Titta localizado no Brasil
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Projeto entregue para o Studio Titta localizado no Brasil
In April 2024, We had the pleasure of leading the rebranding and repositioning of Studio Titta, a beloved local beauty salon that sought to refresh its identity to better align with the dynamic expectations of today’s market. As part of this process, we renamed the salon from Titta Cabeleireiros to Studio Titta, bringing a touch of modernity and elegance while preserving its warm and welcoming essence.
Our main goal was to create a visual and verbal identity that felt authentic and welcoming — one that honored the story and values of “Titta,” the founder of the salon. The decision to change the name from Titta Cabeleireiros to Studio Tittawas a thoughtful one: we wanted to bring a more contemporary look while preserving the emotional connection that the audience already had with the brand.
We chose a color palette that reflects warmth and authenticity. Classic tones like black and white were paired with a soft peach, bringing a sense of freshness and approachability. This thoughtful choice ensured that the brand’s new identity felt aligned with its essence — without losing what makes it truly unique.
The new logo is more than just a visual element — it reflects the values and story behind Studio Titta. The union of the three “T”s with a stylized hair strand highlights the brand’s expertise in the beauty industry, while the minimalist design keeps the focus on what truly matters: essence and authenticity.
As part of the rebranding, we designed a thoughtful digital strategy to engage the audience and introduce the brand’s new identity. On Instagram, we refreshed the feed to reflect a cleaner, more authentic and interactive look — moving away from overly filtered visuals. We also created a storytelling sequence to support the brand’s new chapter:
1. Warming Up for the Rebrand
Leading up to International Women’s Day, we prepared the audience for the big reveal with a series of three posts, including:
– A behind-the-scenes video of the official shoot, designed to spark curiosity and build anticipation.
– Strategic posts sharing snippets of the preparation process and inviting the audience to be part of the journey.
2. Official Announcement
We shared a special reel for Women’s Day, introducing Studio Titta’s new chapter and welcoming everyone to be part of the transformation.
3. Ongoing Content
After the launch, we continued nurturing the connection with the audience through:
– Client testimonials, reinforcing trust and social proof.
– Lifestyle posts that go beyond beauty services, showcasing real moments.
– Reels showing daily life at the studio and the team’s dedication.
– Interactive stories like polls and questions to maintain engagement.
We structured the content in waves to ensure consistent and meaningful engagement:
– Hero: High-impact campaigns, such as seasonal and commemorative dates.
– Hub: Everyday content that brings warmth and humanizes the brand.
– Help: Practical beauty and care tips that educate and reinforce the brand’s credibility.
The name change and repositioning of Studio Titta created a strong foundation to reinforce its presence in the beauty market. With the rebranding and a more thoughtful communication strategy, the brand is now more connected to its audience—ready to attract new clients while strengthening the loyalty of those who are already part of the journey.
As part of the next steps, Studio Titta’s new website is currently in development. It will also play a key role in the brand’s ongoing strategy, offering:
– Online booking system to simplify the scheduling process for clients.
– Exclusive blog with tips on hair care, beauty trends, and behind-the-scenes content.
– Complete information about services and the welcoming experience Studio Titta provides.
The new website will be a meaningful touchpoint to deepen the brand’s relationship with its audience, positioning Studio Titta as a brand that blends authenticity, warmth, and innovation.
The name change and repositioning of Studio Titta laid a solid foundation to strengthen its presence in the beauty market. With a refreshed brand and a more conscious communication strategy, the brand is now more connected to its audience—ready to welcome new clients and deepen loyalty with those who are already part of its journey.
As part of the next steps, Studio Titta’s new website is currently in development. It will support the brand’s growth and connection strategy by offering:
– An online booking system, making it easier for clients to schedule appointments.
– An exclusive blog with tips on hair care, beauty trends, and the everyday life at the salon.
– Complete service information, giving visitors a full view of the Studio Titta experience.
The new site will be another key touchpoint to strengthen the bond with the audience, positioning Studio Titta as a brand that blends authenticity, warmth, and innovation.
Studio Titta’s rebranding was more than a visual refresh — it was a strategic transformation that blended tradition, warmth, and modernity into a renewed identity. With a new name and an updated digital presence, Studio Titta is now even more prepared to strengthen its connection with clients.
This project reaffirms the brand’s commitment to offering not just beauty services, but welcoming, thoughtful experiences that honor every detail and every moment of care.
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